Susanna K. Hutcheson

"One of America's Finest Copywriters"

Using Bad Sales Copy Is Like Going Bear Hunting With a Fly Swatter.

If you've opened a direct mail sales letter, heard a business-getting radio commercial, happened upon a Web site that sold you quickly, you've probably read my sales copy.

I'm Susanna Hutcheson. I've had some four decades of experience. Clients who are smart enough to follow my counsel make a ton of money because I give them a dynamic arsenal with which to beat out the competition.

For example . . .

I wrote sales material for Southwestern Bell Telephone Co. that got them lots of new business. In fact, their business tripled. I wrote copy for Sears that brought customers into their tire stores by the droves. I wrote an advertorial for The National Paint and Coatings Association that helped them build brand. I wrote an advertorial for The James Ray Door Company that increased their business and brand awareness. I wrote an advertorial for the Credit Union of America that helped them get new members when the mortgage rate was 10.8% and rising. I wrote a magazine advertorial for Western Kansas Express that helped them build brand at a low point in their business. And on and on.

In addition, I've written ads that appeared in USA Today,The Wall Street Journal and many other well-known publications.

I write clear and concise advertising sales material for all sorts of businesses. I have clients in the U.S., Canada, New Zealand, the U.K., Singapore, Dubai and other places.

Unlike many senior copywriters, I write all of my own sales copy. So when you hire me, you get me personally --- not a junior copywriter.

My minimum fee is $3,000 for ANY copywriting project, of ANY size.

My direct response copywriting sells products and services for businesses from one person enterprises such as Midwest Accounting to small businesses like Saskatoon Diesel Service to large corporations such as Bell Atlantic, Direct Mobile, Sears and The National Enquirer to name a few.

I'm trained, educated and experienced in influencing the behavior and perception of your potential customers or clients.

I Write Most Types of Business Communications.

While there are a few things I prefer not to write, I handle most any writing assignment. Most of the assignments, however, are one or more of the following:

• Web site content
• Long copy
• Landing pages
• Sales Letters
• Direct mail packages
• Radio Commercials
• Brochures
• Print ads
• Telemarketing scripts
• White papers

You've Got Less Than One Minute To Prove You're Worth Their Time.

You don't have 10 minutes. You've got less than 60 seconds to convince your visitor, reader or listener that you're different from the competitor and worth their valuable time.

You must be very clear in your marketing material about the following:

• What am I offering?
• What problem does my idea or offering solve?
• Why is it worth trying and buying?
• Who is my target audience?
• Who am I and what are my credentials?
• Who are my competitors and how am I different from them?
• What resistance or objections will people have to this?
• What is the purpose of my pitch?
• When, where, and how do I want people to take action?

If you can't answer all of the above and if these issues are not addressed in the first 60 seconds or less, you've lost a sale. Period.

Most people are bad marketers. They yell "sooie" all day and can't get a single hog to the trough. Remember, professional sales copy is not a discretionary expense --- it's a necessary investment.

It's All About Sales

"I get lots of traffic. But nobody buys anything." I hear that all the time. How many times a day does this happen to you on your Web site? Your expenses go on. You have to pay to have that site hosted. You have to pay lots of bills. Some related to your business. Some personal. But pay them you must. It costs you real money when a prospect leaves your Web site without making a sale! The same is true with all your marketing, including direct mail, email and radio commercials to name a few.

Losing sales because of poor marketing and bad sales copy is more costly than hiring the most expensive copywriter. You pay the copywriter one time. But with poor copy, your sales drip out, every minute, hour and day. They eat into your capital until it's gone.

Selling is hard work. It's easier for a camel to get through the eye of a needle than for the average marketer to make a sale. But it's a snap for that camel to pass through the eye of a needle if it's lightly greased. And a good copywriter knows how to apply just the right amount of grease.

I can convince people to buy your products and services. Period. Some copywriters drink at the fountain of knowledge. Others just gargle. All copywriters are NOT the same. Which kind do you want to write your sales copy?

Are You Ready To Make Sales?

You can't steal second base and keep one foot on first. Are you ready to get that foot off first? Then read on.

As an experienced copywriter, I can provide you with headlines that grab, copy that compels and words that sell.

While I specialize in Web page sales letters, and direct mail copywriting, I also write radio commercials, full page magazine, newspaper and tabloid advertisements, advertorials, autoresponder sales copy, press releases, brochures, sales scripts, including powerful, lead-getting telemarketing scripts, video brochures, Web commercials, and anything you need in your marketing, advertising and in your business. I will also critique your sales material and provide you with critical help in making your current sales copy work.

My firm also handles rush jobs. In fact, we specialize in meeting tight deadlines. It costs you more. But when you just must have it fast, it's well worth it!

Accepting a Few Clients.

The stakes in business are high. Can you afford not to hire a copywriter who knows how to get you to the top and keep you there? Turn your important advertising over to a professional.

My schedule fills up fast. If you want more sales, get in touch with me now. Check my availability and reserve your place if there's a time slot open.

Your request for information will bring you full details. You'll discover the difference. You'll learn that hiring me is not like hiring other copywriters. You'll discover why I can give you more.

Only Bad Marketers Settle For Second Best Or Do It Themselves.

Save money. Write your own copy. Have a second-tier copywriter come up with your sales message. But, if you do, remember this: The difference between a little red Armani dress and the $59 knock-off at the bargain basement sale may only be in the stitching and the type of material used. But a woman looks like a million bucks in one and a hooker in the other.

"Creating Wealth for Businesses and Entrepreneurs Since 1967." ™

Susanna K. Hutcheson, Executive Creative Director
6505 E. Central #106, Wichita, KS 67206
Voice: 316-665-6904 Fax: 425-962-0404

A portion of our income is donated to The Humane Society of the United States, The Women's Sports Foundation, Conservation International and several other worthwhile causes with four star ratings. When you do business with us, you help people, pets and the planet. We are a Green business.